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light on how to connect with America diverse audiences, suggesting that it is not just the number of diverse faces on TV, but the quality of the representation that matters.David, an ethnographic research participant from Los Angeles, explains, "Television is very influential. People see it and take it as truth. If you have people playing a certain role, they get stereotyped." Tanya, another participant from Houston, argues, "It goes back to having the right people in place to write the scripts who know that there are [.] cultural differences other than what the media might be portraying.""Advertisers are embracing the idea that multicultural consumers are no longer niche, as evidenced by the new market advertising trend," notes Adriana Waterston, Horowitz SVP, Marketing and Business Development. "Programmers must also consider the market when conceiving content that will engage audiences today. This requires a rethinking of what means in America now, as well as an understanding of the Transcultural Effect the critical role media plays in both perpetuating myths and stereotypes and dismantling them," Waterston asserts.State of Cable Digital Media: Multicultural Edition is a syndicated consumer survey covering the media behaviors of multicultural consumers and is conducted among 2,078 heads of household 18+ who are TV content viewers in urban markets. Viewing the Vieweris an ethnographic documentary of alternative platform users.PR Newswire.Jonesboro police chief resigns amid controversyJonesboro police chief resigns amid controversyUpdated: Monday, August 25 2014 6:14 PM EDT2014 08 25 22:14:47 GMT

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a boat race at Lake of the Ozarks. The horrific crash was caught on smartphone video.Missing woman found in Current River identifiedMissing woman found in Current River identifiedUpdated: Monday, August 25 2014 1:15 PM EDT2014 08 25 17:15:43 GMTSheriff Gary Tribble Rolex Klocka Billigt

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´╗┐Cultural Diversity in Programming May be Key to Engaging TV's New Audiences

tells Region 8 News the body found was 27 year old Robin Due of Maynard.Sheriff Gary Tribble tells Region 8 News the body found was 27 year old Robin Due of Maynard.Information contained on this page is provided by an independent third party content provider. WorldNow and this Station make no warranties or representations in connection therewith.SOURCE Horowitz Associates, Inc.NEW YORK, June 12, 2014 /PRNewswire/ If America growing ranks of multicultural audiences have a say, mainstream TV programming will become more culturally vibrant, suggests a new study released by Horowitz Associates. Findings from State of Cable Digital Media: Multicultural Edition 2014 reveal that seven in ten (71%) African Americans, 65% of Hispanics, and 53% of Asians feel that staying connected to their culture is very important. The study suggests, however, that these important cultural connections are not delivered by mainstream media: In this annual survey of 2,078 White, Black, Hispanic, and Asian urban TV content viewers, more than four in ten (44%) total respondents and a full 57% of multicultural viewers feel strongly that mainstream television needs more diversity of cultures and lifestyles.In today content saturated and on demand media market, understanding what engages multicultural audiences and, concomitantly, the new American general market, is critical for success. Viewing the Viewer, a recent released Horowitz videography, sheds further Omega Railmaster 1957

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Most Popular StoriesMost Popular StoriesMore>>(WMC) A prostitution sting was conducted Nike Vapormax Maroon at a Southaven hotel Thursday. As a result, the following 12 people were arrested: Preston K. Mitchell, 52, Memphis, Tenn., charged with procuring prostitutionA prostitution sting was conducted at a Southaven hotel Thursday. Twelve people were arrested.Jonesboro police chief resigns amid controversyJonesboro police chief resigns amid controversyUpdated: Monday, August 25 2014 6:14 PM EDT2014 08 25 22:14:47 GMTA resignation letter was submitted to Mayor Harold Perrin on Monday.MUST SEE VIDEOHigh speed boat crash at Lake of the Ozarks caught on cameraHigh speed boat crash at Lake of the Ozarks caught on cameraUpdated: Monday, August 25 2014 9:15 PM EDT2014 08 26 01:15:40 GMTTwo men are recovering after a high speed crash during a boat race at Lake of the Ozarks.Two men are recovering after a high speed crash during Rolex Daytona 16520

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